Essential Concepts to Know for Your Small Business Online Marketing
Online marketing is constantly moving towards more innovative ideas and strategies. The concepts that were a big hit yesterday may not be applicable today. So, it is imperative for every online marketer to keep himself updated with the changing trends. However, there are some essential concepts of online marketing which are the basics and will not change with time. Every small business owner should be aware of these concepts and make it a practice to learn and apply them in order to succeed in the online space. We discuss here the concepts briefly.Eight Tips on How to Write Content for the Web
Writing content for the Web? Great. But to attract a large number of visitors, you need to write content that visitors are looking for. If you know your subject well, you could write content in your niche. Remember, you’re writing for audiences who are different from those who read newspapers, journals or watch television to get information and knowledge.Writing Content That Gets Social Signals
Today, people spend much of their time on social networking sites like Facebook, Twitter, Instagram, Pinterest, etc. A recent survey conducted by Experian shows that Americans spend 16 minutes of every hour online on social networking sites. This clearly shows that social media is gaining popularity and if you want your business website to do well, you need to write content that gets social signals.5 Reasons Why You Should Use a Plugin for WordPress Backups
Taking proactive steps to ensure your WordPress security isn’t always something that leaps to the front of your mind, but one easy way to help with this is the use of a plugin for your WordPress backups. Hadn’t thought of that, you say? Depending on your web host to handle “all that stuff”?Web Design With SEO Integration
Web design and search engine optimization should ideally go hand-in-hand but this isn’t always the case. Search engines index websites after weighing relevancy so if a site has great layout but poor SEO, it’ll fall short of what crawlers are looking for.