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Modern Trends In Social Media Marketing Strategy

Using social media as a marketing tool aims at retaining preexisting customers and creating new ones at the same time. One has to create content that will capture the interest of the various users to the extent that they will be compelled to share with other users of the social sites.

Go Against the Grain of Brain Drain: Keeping Digital Marketing Human

I was struck by an article sent to me recently, in which Google admits the human brain’s ingenuity still beats the company’s algorithms in developing effective personalized solutions to certain challenges. This got me thinking: although we are nearing 2014 and technology is advancing at an increasingly rapid pace, and even if there is no doubt that computers are getting better at performing more tasks than anyone could have imagined, the value of human expertise cannot be underestimated.

The “Penguin” Update From Google And Its Impact Upon Web Publishing

If you had anything to do with online publishing or internet marketing, you probably know the saying that “content is king”. You may also know that some clever marketers and SEO professionals actually proved that sometimes links can outweigh content.

The Changing Face of Internet Marketing – Easy Submission

Internet Marketing is a dynamic field. It keeps changing every now and then and things are becoming tough for people engaged in online marketing activities.

The Advantages of Guest Blogging

Guest blogging is one of the most effective ways of driving traffic to your website. If done in the right way, it can help you in making your website popular among the Search Engines as well.