CASL: A Business Owner’s Survival Guide
be caught unaware by this law. While the title says “anti-spam”, this piece of legislation actually covers all commercial email messages, even a single one. This means your monthly news-letter, your referral emails, your weekly coupon messages, your SMS campaigns, and any other commercial communication to an electronic address falls under this act. The penalties for violating this act are very severe. You could be fined up to $1 million as an individual or $10 million as a company, and the public can sue you for $200 per message received (though public redress doesn’t kick in until 2017.) Got your attention now? In fact, in my opinion this legislation is going to affect standard commercial email messages far more than any actual spam long-term. It’s a very radical law that fundamentally changes how companies can communicate with their customer base online. Here’s what you need to know about this act so you can stay compliant.Private Equity and Digital Transformation – Creating Value Through Vision
The Holy Grail for private equity is to find a business you can grow rapidly and profitably. One area of growth that private equity (and everyone else) cannot ignore is the power of Digital Transformation. OK, that sounds a little like the start of a super-hero film but give this a moment. Actually, a superhero doomsday setting isn’t that far off the mark. It’s a fact that a huge number of businesses are not prepared for the digital age. They don’t have a digital strategy and they are going to begin to fail more frequently, more rapidly as all aspects of digital marketing and digital buying continue to be felt. So what does that mean for private equity firms?Successful Internet Marketing Strategies For Small Business Owners
You’ve designed a dynamite website, applied good search engine optimization strategies and have used most of the standard advertising mediums. Despite all that, you feel your traffic isn’t where it should be and your business isn’t growing as fast as you would like. If you want to fine tune your strategies and go beyond “business-as-usual,” read this article. It will give you tips not usually found when searching for internet marketing strategies to grow your business.Book Trailers for Readers
Various platforms can be used in a marketing strategy to spread the word about your new manuscript. One of those platforms is creating book trailers for readers.6 Internet Marketing Tips for Small Businesses
Does the world of internet marketing cause you endless confusion? Read on for 6 useful internet marketing tips that will help your small business to grow.