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The Power of Content Marketing Storytelling

3 Easy Ways to Increase Your Social Media Engagement Once upon a time your social media marketing strategy was probably largely focused on sharing links to third-party content with your audience. Well, those days are over, and if you want to stand out in the crowded and noisy online environment, you need to focus on content marketing storytelling. We all love a compelling story.

How to Optimize Your Website for Voice Search

Google claims 50% of searches will be conducted using voice search by 2020. Are you prepared for this seismic shift in SEO? As a website or business owner, your primary aim is to enable potentially interested customers to find and purchase your products or services.

How to Join Your Readers While Keeping Your Authority

Cialdini’s final influence principle – Unity – can contradict the Authority principle… if you do it wrong. Get it right and it’s the key to amazing client relationships.

Don’t Settle for Embracing Consensus

Cialdini’s influence principle of Consensus works. If a prospect knows other people think you’re amazing, they’re practically a client. But you can do so much more with it.

It’s Like, You Know, Such a Client Magnet, or Whatever

The key to using Liking – one of Cialdini’s influence principles – is to stand out with your content marketing. Here’s how to turn away haters and attract good clients.