Content Marketing Benefits
As a PR professional, for years you have regularly shared content about latest company news with select media outlets read by your target customers. And you continue to do so even today. But of late your customers have been saying that they don’t know much about the company or products. Why? What’s changed?Formulas That Don’t Exist in Content Marketing
A completely adaptable and versatile formula for successful content marketing simply doesn’t exist. Why? For all fundamental reasons why there are no two perfectly identical particles in this universe. The same principle can be applied in the world of business. No two companies are alike, even if primarily they set off from the same point, fight for the same market, and start with the same goals.Rewriting Online Marketing – Selling Trust Instead of Products
Just as products are evolving so are consumers and they have become more aware of solution selling and manufactured needs creation by the marketing and advertising industries. People will buy from corporations they trust and they are looking now beyond the products; they are looking at the corporations themselves and even more so due to the impacts of the Internet and social media, they are looking at the people they have met and now trust online to tell them which corporations and products should be trusted.How To Be The Master Of Online Marketing
The answer is not just in PPC and SEO services, but majorly in simple, relevant and interesting content. Content is the master of online marketing…Healthcare Marketing – Part 2 of 3: Content Marketing
The world of healthcare marketing is vast and wide. There are several fundamental areas to review in the marketing process in order to make the most of it. To do that we will cover three of the processes to help you understand the concepts that are important. Part 1 – An overall marketing plan and strategy Part 2 – Online and content marketing Part 3 – Social media marketing.