The Power of Visual Content in Your Content Marketing Strategy
The power of visual images is often under-appreciated and misunderstood. This article explains 3 secrets that will help you unlock the power of visual content marketing and help you make better choices about the best medium to use when sharing your message with your clients and prospects.The Marketing Research Process Leveraging the Power of Google
Google is a great resource for someone wanting to build an online business, because there are tools available for the entrepreneur. I discuss an example of how to validate your target market to see if your business ideas will be profitable.Seeing Your Web Market As A Resource
Most business people think about harvesting a market because there is a consistent market that has made the decision to purchase. These people represent the visible and ready market but the greater numbers in any market are still not decided on what or when to purchase. How do we develop this resource?X-Ray Vision For Web Marketing
Can you see your business web site as your market does? Can you see through all the non-marketing filler that’s been put in the way? If you want to see the bare bones that is the essence of your web marketing you need to develop X-Ray vision. Come along and see for yourself what holds a business web site together.How to Use Your FAQ to Build Quality Content for Your Website
Since content (quality content!) plays an important part in a lot of marketing and branding initiatives, it’s always a great idea to think of wider concepts for creating that content. Rather than trying to anticipate the content your business needs to create one piece at a time, an effective approach is to go wider with themes or subjects and fulfill those goals. Often times, this concepting (and scheduling) process is called an editorial calendar. But sometimes for smaller businesses especially, this can be too daunting of a task (and sometimes unnecessary). Today’s article discusses a great concept for creating quality content that will build your authority, strengthen your brand, and get you noticed by potential clients and search engines alike.