27 Dec 2009 @ 12:26 PM 

We are backing again with new post and new chapter in our free affiliate marketing course. In the previous post you learned how to make brainstorming and which niches you should start with and focus on it. Now, we are going to work in very important stage which is “How to generate a list of main keywords to target your niche?” These keywords will be your main website categories. This chapter will not be so long, but it is one of the most important chapters in this course.

How to choose your main keywords?

First, you must know that Google which is our main target looking for the theme of the website. This is very important note that you should consider.
Let’s take an example:-

Main site keyword “Wedding Rings” -> First Category “Unique Wedding Rings” -> Sub Category “Cheap Unique Wedding Rings” -> Sub Category “Cheap Unique Wedding Rings Under $100 -> product “14K gold Womens Wedding Ring with 0.40carat Diamonds”.

I am not suggesting that you make these much sub-categories but I am just clearing the idea for you. When Google will spider the pages will see reasonable throw of the theme.
Now let’s see a bad example:-

Main site keyword “Wedding” -> First Category “Cheap Unique Wedding Rings” -> product “14K gold Womens Wedding Ring with 0.40carat Diamonds”.

What do you think? Which one is better?

Second, you must know that Google loves niche sites. You will rank faster and better when you focus your site in one niche.

Third, you must target two or three main keywords only and not more than that.

How to find your main keywords?

Now let’s see how you can find and choose your main site keywords which are your site categories. You must choose the highest volume keywords that buyer may target and be reasonable to be a category.
I will make this statement clears now with the following example:-

Wedding rings, engagement rings, wedding rings information, buy engagement ring, engagement rings guide,semi mount engagement rings.

Wedding rings and engagement rings “Yes”. (High volume, can be a category and buyers looking for it).

wedding rings information, engagement rings guide  ”No”. (High volume, can be a category but  buyers are not looking for it).

buy engagement rings,semi mount engagement rings “No”. (Low volume, can not be a category and buyers looking for it).

Now, you have chosen two categories but you also want to rank for buy engagement rings and semi mount engagement rings. What you should do is to get back-links to your main categories with these anchor text and you will rank for it with the main categories. We will explain this later in the back-links chapter.

If you want to get a list of all the keywords that are related to your main niche and can be a category. I truly recommended “Google Adwords Keyword Tool” that I described in the previous post.

In the next picture you will see how I will choose my main keywords if I am going to build a wedding rings store.

“The red mark means I will choose it as main category, the yellow mark means I will rank for this keyword by getting back-links to my main categories with different anchor text, and the green mark means I will not target it because only information users seeking it and not target buyers or I do not have any product can fit this category even if I tried.”

I wish you had found good information in this post and remember this course for beginners. The professional affiliate marketers have to wait a little bit :) . In the next post you will learn how to choose your domain name and how to get instant traffic and back-links to your domain once you purchase it. Make sure that you will come back again to read it or to listen to it using our podcast button.

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Keyword Marketing Research - Free Affiliate Marketing Course - Part 3, 10.0 out of 10 based on 1 rating

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Last Edit: 27 Dec 2009 @ 12:26 PM

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